How events have changed since the pandemic and which categories have recovered faster than others

How events have changed since the pandemic and which categories have recovered faster than others

In the post-covid era, the most popular were events in the field of psychology, courses on obtaining a new profession and partying. At the same time, sports events, scientific conferences and concerts showed the greatest demand.

After the lifting of some of the restrictions, the demand for activities in the field of Education, Education Abroad, IT and the Internet increased. This is due to the desire of people to gain a new specialization or to increase their competitiveness in the market after a pandemic, which adversely affected the labor market. Many have decided to change direction or find new ways of development.

With the relaxation of the restrictions, the sports season has resumed. Organizers of sporting events were able to open stadiums and run competitions with the public, but with security measures. At the same time, due to the long absence of entertainment and the opportunity to attend competitions, the demand for tickets has grown significantly.

Events in the section "Party" were also one of the most popular - people missed concerts, parties, many managed to get bored in quarantine. Now all the bars are open all night and many were able to return to the party schedule of the past years.

Industry events b2b have moved to the online format. For example, the Cannes Lions Festival, an important festival for the advertising market, will be held in a new format, with organizers launching a new Cannes Lions Live platform. The Russian forum RIFKIB from a three-day retreat event turned into Internet television and gathered four times more participants than usual. And the Graduate School of Economics held an online conference on game development in Minecraft.

The event industry continues to operate more on online platforms. Now there are 3 main types of activities: 2D, 3D and hybrids.

  1. Events on 2D platforms
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Google Meets, zoom, Skype and professional Eventicious, Webinar.ru, Airmeet, Event.rocks - it was here that held meetings, mitaps, nlanerki, friendly meetings and online parties.

  1. 3D platform events: virtual platforms, virtual and augmented reality (VR/AR), games

Platforms for virtual events began to gain popularity - the UN plans to hold its event SDG Action zone on the platform TheVirtual.Show, LG held LG Innovation Days on Areena Vurtual Space. One trend is the use of playgrounds for learning and performing concerts.

  1. Hybrid events - a mix of online and offline

Now there is a possibility that the events of the future will shift towards the hybrid format, combining online and offline formats. Organizers will be able to gather together spectators from different countries - some live, and some on virtual platforms - creating a unique experience, and this will also allow everyone to participate.

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