Corporate social programs:
who, if not you?
Good not born: they are. This statement applies to the business sphere, and its constituent parts-the various business entities. Establish your company as a good company with the correct values will help social programs.
Do you want:
- raise your company's image in the eyes of the staff and the public;
- to engage in socially useful;
- attract potential clients.
Solution:
- carrying out activities related to CSR.
CSR activities in facts and figures
About realization of corporate social programmes in the early 70-ies. Of the 20th century. Then the CSR was considered a kind of applied ethics that examines ethical principles and moral or ethical issues arising in business Wednesday. Today is a specific concept in sootvetstvii from which the company takes a course in vector activity involving public interests.
What it gives in practice, apart from the feeling that you have done something useful for the environment Wednesday? According to international studies, 2 3 of the respondent's want to operate in a socially responsible company. CSR thus greatly increases the search area employees. And representatives of the Danish manufacturer Novo Nordisk insulin conducted its assessment of the effectiveness of corporate social programs. They claim that after the introduction of the enterprise program "Values in action" outflow of personnel decreased by 5%. Therefore, increasing the loyalty of employees, work efficiency which increases by 4%.
In the absence of widespread dissemination in Russian business, CSR is sometimes mistakenly perceived as a charity. Of course, the charity may be a manifestation of social policies, etcLake eacham, in its highest degree, but the main task of this kind of activity is effectively addressing socially significant problems, ensure sustainable long-term growth of the company.
Implementing corporate social programs along with BIG JACK
With the aim of high social response, event-agency BIG JACK in the planning phase of CSR activities to tailor the expectations of stakeholders (interested parties) with the objectives of the company. Based on the survey results, employees of your company can donate blood, visit orphanages or, for example, plant trees. These activity bear favor the world outside, and this is a story about how-in addition to its products or services is an enterprise society.
Big JACK know that corporate social responsibility is the way to the high involvement of personnel and, as a result, the development team loyalty. At minimal cost you emerges a good PR-CEMsod to represent the company as a socially responsible business entity. Event-agency achieves synergies across divisions through dialogue, foreign and domestic. The main thing here is to understand the expectations of the masses and see this hidden feature.
CSR is a highly efficient, profitable and socially useful way for your company to success.
