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Project tasks

  • Consider the experience of organizing large-scale holidays in 16 parks in Moscow and implement an equivalent event of urban scale.
  • It is reasonable to use the minimum budget of the event in such a way that the organization stays on top.
  • To cause and maintain interest among the public of different ages.

The concept of

How to win the hearts not only of children, but also of their parents? Of course, remind adults that magic exists by sending a winter dream tale into the world. Our fairy tale brought all the guests back to the atmosphere of a carefree childhood.

Chips project

  • Children could chat with fairy-tale characters and take photos with them
  • Adult competitions with valuable prizes are organized
  • Impromptu concert in which everyone could take part and play Sleep Melody with other participants.
  • Theatrical course, which involved more than 5000 guests of the holiday and our actors.
  • Our guests could participate in quests, theatrical shows, attend master classes and photo zones.
  • We managed to create the atmosphere of winter, despite the absence of snow. The actors were dressed in LED costumes, using glowing white scenery.
  • Created a huge information resonance around the opening of the winter season in the park MUSEON with a modest budget. The event was announced by leading entertainment media, covered by local governments and the press service of MUSEON.
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