Project tasks
- Presenting a new car model in the best traditions of the brand
- To attract the target audience
- Increase dealer loyalty and increase the record for a test drive
Chips project
- Car presentation held Olympic champion Alexander Legkov was the epitome of the target audience and their presence has attracted many visitors.
- Luminous performance and Gobo projection reinforced impressions from the opening.
- Conducted interactive using the details of a new model, the sounds of the engines and the illusionist pictures, showing the benefits of auto.
- The concept of an active lifestyle emphasized Detox cocktails.
- For small brand lovers organized test drive "mini BMW.
- Made a professional saxophonist, laureate of international contests Nikita Najmushin.
- Attracted customers to test drive by means of a lottery for inscribed with drawing of branded gifts from BMW.
- Presentation has become our third successful event for "Avtoport.
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