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Organization of presentation of the new BMW X 6

Project tasks

Interest the greatest number of potential consumers and win their loyalty.

The concept of

The presentation at the dealership was planned for the New Year holidays. When you want to spend more time with your family, arrange noisy feasts and, of course, engage in winter sports.

Therefore, at our Christmas party in honor of the release of the new BMW X6, the cosiness and status of the Alpine ski chalet were combined with the comfortable luxury inherent in the BMW brand.

Guests came as a family, and everyone found entertainment to their liking. Participants of the event were expected: a master class on the manufacture of Christmas tree toys, a New Year's buffet, live music and prize draws.

Chips project

The image of the BMW brand was able to reflect with the help of branded paraphernalia and the unique atmosphere of a winter fairy tale, with a Swiss hue.
The event was for the whole family: while the parents were studying the new car, the kids painted Christmas toys and rode in small electric cars.
Spectacular appearance of a black BMW X6 car from under a white cloth, surrounded by clouds of smoke. Such a sight required an immediate selfie!

Photo 1-2016-a presentation of the new BMW X 6 | Big Jack

Photo 2-2016-a presentation of the new BMW X 6 | Big Jack

Photo 3-2016-a presentation of the new BMW X 6 | Big Jack

Photo 4-2016-a presentation of the new BMW X 6 | Big Jack

Photo 5 - 2022 - Organization of the presentation of the new car BMW X6 | Big Jack

Photo 6 - 2022 - Organization of the presentation of the new car BMW X6 | Big Jack

Photo 7-2016-a presentation of the new BMW X 6 | Big Jack

Photo 8-2016-a presentation of the new BMW X 6 | Big Jack

Photo 9 - 2022 - Organization of the presentation of the new car BMW X6 | Big Jack

Photo 10-2016-a presentation of the new BMW X 6 | Big Jack

Photo 11 - 2022 - Organization of the presentation of the new car BMW X6 | Big Jack

Photo 12 - 2022 - Organization of the presentation of the new car BMW X6 | Big Jack

Photo 13 - 2022 - Organization of the presentation of the new car BMW X6 | Big Jack

Photo 14 - 2022 - Organization of the presentation of the new car BMW X6 | Big Jack

Photo 15-2016-a presentation of the new BMW X 6 | Big Jack

Photo 16 - 2022 - Organization of the presentation of the new car BMW X6 | Big Jack

Photo 17-2016-a presentation of the new BMW X 6 | Big Jack

Photo 18-2016-a presentation of the new BMW X 6 | Big Jack

Photo 19 - 2022 - Organization of the presentation of the new car BMW X6 | Big Jack

Photos 20 - 2022 - Organization of the presentation of the new car BMW X6 | Big Jack

Photo 21 - 2022 - Organization of the presentation of the new car BMW X6 | Big Jack

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Презентация в дилерском центре была запланирована на новогодние праздники. Когда хочется больше времени проводить с семьей, устраивать шумные застолья и конечно же, заниматься зимними видами спорта.

Поэтому, на нашей рождественской вечеринке в честь выхода нового BMW X6 уют и статусность альпийского горнолыжного шале сочетались с комфортной роскошью, присущей бренду BMW.

Гости приходили всей семьей, и каждый нашел себе развлечение по душе. Участников мероприятия ждали: мастер-класс по изготовлению елочных игрушек, новогодний фуршет, живая музыка и призовые розыгрыши.

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