- To present a new line of cosmetics
- Pass the Parisian atmosphere
The concept of
Closed presentation of rulers from the Plume brand cosmetics Vivienne Sabo for bloggers, press and star guests
- The presentation was held in the rehearsal hall of the theatre Et Cetera. Pink carpet, floating decorations and stylized fotozony created an atmosphere of dreamlike Parisian Street.
- For guests have prepared various master classes, including from leading makeup artist company for applying makeup in the Parisian tradition without brushes.
- At the end of the event, there was held a drawing of tickets to Paris from company partners — winner screamed with joy delight.
- After the presentation, guests were invited to a special private screening of "the little Prince" at the theater.