Day PR specialist

Description

Ten years ago such a notion as "PR" (Engl. Public Relations, was known to few. Today, the world of public relations has won resolute tradition and is recognized as the prerequisite for success in business. Day PR specialist is directly connected with the promotion of the industry. Briefly on items you can summarize the main milestones of the PR:

• Ancient Sumeria is the place of origin of both science and art.
• 1900 year-opening publicity Bureau at Harvard University.
• 1912-the first large Bureau, founded with the aim to PR.
• The beginning of the 1920-ies. -the emergence of divisions and specialized firms in America.
• The beginning of 30-ies. -introduction of a post of Adviser on PR in America Democratic Party; the formation of PR as a function of management; the appearance of the first workers specializing in holding companies with a political slant.
• 1945-1965-American piarnyj boom, final branch management direction and active development.

When and as noted

To 28 July it became Day PR specialist, had to sweat. Proposal to grant official status to piarjashhim nominated back in 2001, Russian public relations Association. On a wave of the wand everything happens only in fairy tales, because we had to wait for two years. And only in 2003, spin doctors. in Russian Classification of occupations (OKPDTR) made a ruling.

Holiday PR-specialist entrenched only in Russia. He is in all regions, but Moscow became the center of the nationwide celebrations. Annually to make diversity their subject changing, leading specialists of high awards are celebrated.

Tradition allowed Day PR-specialist to turn into a large-scale event, a real brand. In some cities, the focus is on education and conferences, round tables. Others prefer entertainment format: for corporate team building, costumed shows, gatherings with contests.

PR-specialists see as these magicians, capable companies like impeccable image, and "black PR" and thus destroy the firm. PR associate with propaganda and reputation. It is included in the concept of advertising, refers to the types of advertising technologies, but is deniability. Councilbut young shazhochkami PR has become a phenomenon of the 20th century.