The day of advertising

Description

Advertising was born in antiquity, when traders shouted mirroring the phrase (the word "reclamare" translated from Latin to "shout"). Elements of propaganda are peculiar carriages within the ancient Rome in honor of the festivities. There were laudatory speech, appeared to have won the battle of weighty trophies. Pile cutting of inscriptions which nature was done on antique statues dedicated to army leaders, rulers.

The founder of the feast

In the year 1994 was looking for odd jobs wherever the student Alan Ardasenov. Determined in the newspaper "delovoy express" advertising agent, he somehow, turning over old records, accidentally came across a commemorative information about first order received. So Alan came the idea to organize a professional holiday. He celebrated flamboyantly only with the 2001 year, and Ardasenov then became a successful man, Director of the advertising agency. Alan extended an old acquaintances nightclub is rented from agencies in the field.

Facts and only facts

• The first advertisement in print appeared in Peter I.
• The first advertisers-Theophrastus, usually hosting the ads in the newspaper, and William Taylor, his firm acted as an intermediary between the print shop and customer.
• The first advertising agency originated in 1842 year in the United States, and its appearance we owe Volni Palmer.
• Best writer of advertising during the NEP- Vladimir Mayakovsky, his slogans are considered to be classics of the Soviet time.

Not all of the new branch development unfolding smoothly. For example, in the Soviet period the deficit products simply have not had the sense something and all the praise was limited to simple and short slogans "fly Aeroflot. At the same time contributed to the development of some of the aftershocks. The invention of photography pushed to supplement slogan demonstration facilities, goods. And the 20th century brought General advertising on the new level of development, making it literally a mass phenomenon.

How is celebrated

23 October celebrates all those who can express themselves loudly, select products and stay ahead of the competition, make it memorable and recognizable. While the holiday still not fixed on the official level, the Government, employees of advertising, branding companies, marketing agencies, "festivaljat",AK allows fantasy. It would be a sin not to peek at the nightclub, as did the founder of day of advertising. And still it is possible to hold corporate events, concerts, contests, give diplomas and awards, send funny e «pozdravljalki». Advertising is the engine of progress, and this is particularly well understood by those involved in its creation, people.